Apple Music executives Jimmy Iovine and Bozoma Saint John have awarded a interview to BuzzFeed News in which they talk about the new design of Apple's music streaming service. Those statements also reveal what they think about some of the new features and respond to criticism about the musical exclusives.
Shortly after the exclusive release of Frank Ocean's latest album "Blonde," Universal Music Group banned the granting of exclusive releases on music streaming services. Iovine has stated to BuzzFeed News that Apple has no plans to become a music label, but who knows of no other way that Apple Music can help produce and distribute great music.
Apple Music, exclusives and free services
"We've put a lot into this, we've had some real successes, and we always stay where we are in the relationship," Iovine said, insisting that he has no intention of invading record label territory. "We're making our way, and seeing what works… Every time we do [an exclusive], we learn something new." He added that Apple Music would advance its search for exclusives with other partners, such as Sony Music Entertainment and Warner Music Group, noting: “It's the Apple show. As long as Apple asks me to do what I'm doing, I'm going to keep doing it. "
Iovine attacks free subscriptions
Iovine went on to say that he does not know if the fragmentation of the music market, with different services offering different exclusives, would harm or help the music industry, but he does believes that services that offer free listening options are harmful.
"Rights holders, whoever they are, have to do something, because there's a lot of free [music] out there, and it's a problem," he told BuzzFeed News. Iovine says that there is enough free music in the world that people wonder if they should subscribe to a service.
On the redesign of Apple Music
About the new design of Apple Music, the largest text and the most simplified layout It is aimed at users with no prior experience with streaming services, including seniors and international audiences, according to BuzzFeed News. Some changes, such as moving the "My Library" tab to the front page and the location on the lower leftmost tab, are aimed at making things easier.
Bozoma Saint John said that one of the questions Apple raised during the redesign phase was how people interact with their music during a normal day. The Cupertino company tried to figure out what users were looking for within Apple Music and how the company could best serve that.
Custom Playlists
That includes new algorithm-based playlists for Apple Music. Apple uses iTunes music data, favorites, and play count to determine what to play on the new “My New Music Mix” and “My Favorites Mix” lists.
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The My Favorites list offers a closer experience through the most popular music listened to by the user, while the My New Music list offers songs that have been recently added, marked by Apple Music editors, based on the profile of the user. Username. Much more personalized playlists will come to Apple Music but only after the company has thoroughly tested them and found that they can deliver all possible results.
Lastly, Iovine said that the first version of Apple Music was too ambitious, and that the company "probably" put too much into it too soon. He said Apple has reflected, and is now moving things forward at a more leisurely pace. Iovine has also hinted that news will come to Apple Music that nobody «sees coming».
What do you think they could be preparing from Cupertino for the future of Apple Music?
