Microsoft launches a replacement program for you to exchange your MacBook Air for a Surface Pro 3

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Microsoft recently launched a 'buyback' program to try to get more sales from the Surface Pro 3 but with the goal in mind of remove them exclusively from Apple, since the only device supported in this program is none other than its main competitor, the MacBook Air.

This offer was launched last Friday and will last until July 31 where customers will be given up to $ 650 in store credit (Microsoft Store) for the delivery of a used MacBook Air. Clarify that credit can only be apply to the purchase of a Surface Pro 3 if you want the maximum appraisal, that is, opt for the $ 650 discount.

Unless Microsoft has become very generous, the appraisals above or equal to $ 650 They will probably only be given to the latest 13-inch MacBook Air models with the maximum settings when it comes to processor, memory and storage.

Now it seems that Microsoft's marketing strategy is quite focused on the MacBook Air where we already saw how Panos Panay -Executive Director of Surface - put this on a scale hybrid tablet (without keyboard) with an 11-inch MacBook Air and the scale fell to the side of the MacBook due to the weight. A very graphic and visible demonstration to cause more impact.

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Before all this media war, Microsoft already tried to compare its first Surface with the iPad with a rather negative result given the scarce dedicated software and some 'youth' problems.

Now with the third version in its 'Pro' variant, they try to compare it with the MacBook Air where its lower battery capacity, 9 hours compared to 12 of the MacBook Air and its keyboard / trackpad clearly inferior mean that although it is lighter, it does not reach the levels of comfort and duration of the Macbook Air in addition to which is much more expensive for the same specifications.


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  1.   Javi said

    But who would be so foolish to trade a Macbook Air for a Mocosoft Surface?

  2.   J said

    Javi, I bet you they won't be missing

  3.   Marc Miralles Biosca said

    As they say in Spain nor fed up with wine: D. Change a mac for a win !!!!, have they gone crazy ?, no matter how good it may be, windows is not even close to the user experience of a mac.

  4.   PEPO said

    HAHAHAHA A MAC FOR ONE…. A…. HORROROUS THING FROM MICROSOFT ??????????? JAJAJAJAJAJAJAJAJA EXCELLENT COMMENT THEY MADE ME LAUGH THANKS FOR THIS GOOD JOKE

    1.    PEPO said

      NONE OF WIN'S PCS COMES CLOSE TO ANY OF THE MACS, AND THE BADFACE DOES NOT COMPARE WITH THE IPAD, LOT LESS WITH A MAC, WHO HAD THIS STUPIDITY ???

  5.   lpformationPedro said

    I have had macbook pro 15 for several years. They look like a machine to me, I have 2 pro.
    You have to try the surface pro 3. It has nothing to do with what we knew about Windows. Try it and tell me. I still have my macbook pro but as a tablet I bought a 3g surface pro 128. It's amazing, fast, pantallon. Try it without prejudice, I had it.
    My opinion is that Mac is resting on his laurels. He has been making the same product for several years with a little more power and more resolution, but he is not innovating.
    Microsoft is risking I would like Apple to jump into the mud again.

    1.    Jordi Giménez said

      In addition to what you say, something good about Microsoft will be the new Windows 10 and its integration with other devices, but obviously Apple and its OS X have too much advantage today in my opinion. The problem is that Windows rested on its laurels as it may be happening now to Apple, worse those of Cupertino have the job done and Microsoft has a long way to go.

      If it is true that they are getting closer and closer but today I do not think that OS X users will go for the new W10 ^^ Time will tell. Obviously it is good to have competition and much more if this is getting the batteries, as is the case with Microsoft 😉

      Regards!