Microsoft recently launched a 'buyback' program to try to get more sales from the Surface Pro 3 but with the goal in mind of remove them exclusively from Apple, since the only device supported in this program is none other than its main competitor, the MacBook Air.
This offer was launched last Friday and will last until July 31 where customers will be given up to $ 650 in store credit (Microsoft Store) for the delivery of a used MacBook Air. Clarify that credit can only be apply to the purchase of a Surface Pro 3 if you want the maximum appraisal, that is, opt for the $ 650 discount.
Unless Microsoft has become very generous, the appraisals above or equal to $ 650 They will probably only be given to the latest 13-inch MacBook Air models with the maximum settings when it comes to processor, memory and storage.
Now it seems that Microsoft's marketing strategy is quite focused on the MacBook Air where we already saw how Panos Panay -Executive Director of Surface - put this on a scale hybrid tablet (without keyboard) with an 11-inch MacBook Air and the scale fell to the side of the MacBook due to the weight. A very graphic and visible demonstration to cause more impact.
Before all this media war, Microsoft already tried to compare its first Surface with the iPad with a rather negative result given the scarce dedicated software and some 'youth' problems.
Now with the third version in its 'Pro' variant, they try to compare it with the MacBook Air where its lower battery capacity, 9 hours compared to 12 of the MacBook Air and its keyboard / trackpad clearly inferior mean that although it is lighter, it does not reach the levels of comfort and duration of the Macbook Air in addition to which is much more expensive for the same specifications.