New announcements for Microsoft's Surface Book to compete with the MacBook

It is clear that every company wants the best for its devices and Microsoft is not going to be less. One of the new products introduced by Gates' company is the Surface Book, a product that It combines the concept of laptop and tablet and is that its screen can be disconnected and used independently. 

This is how Microsoft has wanted to compete with the Apple MacBook And it is precisely with two comparative videos that you are developing a new marketing strategy in which The protagonists of the videos comment that these things could not be done with their MacBook but with the Surface Book. 

Microsoft has launched a new marketing strategy in which it has recorded a series of advertisements that touch not only the product but also take the idea that Apple has already developed, giving importance also to the human aspect of the devices.

In the announcements that we show you below, you can see how its protagonists talk about how their work process has changed thanks to the use of Microsoft products and specifically the Surface Book.

The first protagonist is photographer Tim Flach who talks about how he is creating a photo book and that at certain moments of the edition he makes use of the device's tablet function and his pencil for «fine» touch-ups.

Being able to use such a stylus on the screen directly with the image gives me a different relationship to it, which I can't do on my Mac.

https://youtu.be/KQw6vxYo8KE

Microsoft's second announcement counts the experience of a former Harvard professor, Ryan Spoering, which uses the flexibility of the surface to help solve some of the greatest mysteries in organic chemistry.

https://youtu.be/qzYBVmRsZ5Q

Undoubtedly, they are announcements to which Apple must respond and that in our point of view should be from the world of the iPad and not the MacBook.