Apple's investments are not focused solely on buying companies, fields for its large data centers or buildings for the company's stores. Apple has in its possession a series of office buildings that are being used for different sections of the company and in this case it is an office building of about 12.000 square meters in which they could use to manage and organize all the multimedia content of the firm.
The four-story building is located in Culver City, very close to Hollywood, and the fight to get the rent was debated between HBO and Apple itself. At the moment we are talking about a building that is under construction and it is considered that they can use it by the end of next year.
The Culver City authorities were very satisfied with the media by HBO and Apple's interest in this office building, something they have made public in the local media. This may all be another step in the visual content or even provided by Beats for the company and centralize the offices in Culver City, be it a strategy to delve further into the audiovisual world from the Cupertino company. We already know that Apple likes this segment and little by little it is getting more and more into this type of service.
Series, documentaries or even the ads that the Apple guys make are always seen by millions of people and this can be another push to experiment or get a little deeper into the sector. Rumors have been pointing out for months that Apple will launch its own audiovisual content beyond what it has on the table right now, we will see over time if it is true or not, for now they continue to invest in offices and this time near places where the main activity is filmmaking.
