New fine for Apple in Italy, a new blow for those from Cupertino

fine-apple-applecare

It seems that Apple is paying dearly for wanting to establish the warranty policies that it offers on its products in the United States on European territory and it is that despite the fact that Apple's products in the United States They have a one-year guarantee in Europe, the regulations are insurmountable and Apple must comply with two years. 

Therefore, the method of offering a product called AppleCare in Europe, and more specifically in Italy it has been punished with a fine of 900.000 euros. The AppleCare product cannot offer go from one year of guarantee to more years since the obligation of those from Cupertino in Europe is to offer a minimum of two. 

This situation was denounced in Italy by the Court for the Defense of Competition and now is when the resolution of the Council of State of Italy has arrived that has informed that Apple must respond with a fine of 900.000 euros.

With this resolution they want to make Apple see that they must not misleading advertising in order to sell their AppleCare product and that the customer is entitled to a free two-year warranty with the purchase of any product. In case of acquiring the Applecare, which must be totally voluntary, this guarantee would be extended from two years. 

We'll see if Apple appeals in any way this decision. What is clear is that what Apple products in Europe They have a two-year warranty and it has already been extended to users and Apple itself is complying with it.


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  1.   Josefrikardo (@Josefrikardo) said

    You say in the article: «We will see if Apple appeals in any way this decision. What is clear is that Apple's products in Europe have a two-year warranty has already been extended to users and Apple itself is fulfilling it. "

    In Europe, the end user has a two-year guarantee, yes, but the second year is eaten by the establishment where it was purchased. If you tell me a Corte Inglés or a FNAC, it is okay because they will have agreements or they will win in other things but small stores do not sell Apple because they do not make any profit (in the online store and in the physical stores the prices are always the same) and, ¿ On top of that, you have to give them a 1 year guarantee?… impossible!

    I am an Apple user and I like their products but they have not gotten rich because they are "legal" and "correct". In Europe to begin with, they set up their headquarters in Ireland to save themselves a ton of money in taxes. I discovered it when I started with my first iPhone with facetime that, to activate or deactivate it, it had the cost of an SMS message to Ireland (€ 1,25 or so), which by the way ... I had to pay about € 6. What they don't pay, we all pay.

    Being fined € 900.000 to a mega-corporation like Apple is like asking Amancio Ortega for a € 1000 tip for serving you ice cream. It will bother him, but he has plenty of money and he won't even know about it.