After the tensions between Apple and Hyundai It seems clear that the car manufacturer will no longer be chosen to produce what will be the Apple Car. Now analysts are venturing to think who may be the ideal candidate for this purpose. Things are not easy because it is not a normal business nor is it easy to develop. Who will venture to make the Apple Car?
After Hyundai sin of impatience and will publish various comments around the negotiations, Apple has decided to end the talks. That at least is what analysts think and that therefore no longer will the Koreans produce the future Apple Car. Who will venture to make the Apple Car ?.
That's the question all Apple analysts are now asking. All of us followers of the brand who are aware of the latest news that are published on the website also ask the same question. Soy de Mac. Those analysts say that it's not an easy business because both brands, whoever they are, are used to carrying out their own projects at their own costs and problems.
In this case, it is an order from Apple to a motor vehicle brand. This would work on demand and all the merits would go to Apple who would have been in charge of the design and technology that was included in the car. However, if there were vehicle failures the blame would fall almost immediately on the automaker. That is why it is difficult to find a company to take over.
Experts just can't find the perfect partner for Apple
Experts have analyzed the various brands on the market, but in all of them there is some setback which can prevent manufacturing from taking place:
Several Japanese car companies have also been the subject of speculation, but CNN reports It is likely that most of the large companies in this country are rather waiting and not taking the first step. Keep in mind that a contract manufacturing arrangement would leave the automaker in a situation similar to that of Pegatron and Foxconn, who assemble iPhones for Apple but don't reap the huge financial rewards.
That is what they want to avoid the big car manufacturing brands. They want to avoid what we have said above. Not getting enough return on this investment.
Damian Flowers, Commerzbank's motor world analyst said:
Volkswagen wants to develop their own autonomous driving software, they want to create their own operating system. They want control on your own data and compete with the Teslas of this world and anyone else who comes forward.
To this Jurgen Pieper, German bank Metzler analyst added:
Volkswagen would not want to be on the side of the hired and have to always be doing what the "boss" wants to be done. The big automakers have the most to lose. They don't want to open the door to Apple.
In this sense then, it seems that smaller companies, at least in terms of automotive, could be more open to a deal. Honda, Nissan, Stellantis and BMW there are four that fit the special situation. Maybe BMW looks at it a little differently, saying: Okay, at some point we have to accept that Apple is getting into the motor business, and if that is happening, we want to be the partner rather than anyone else.
Apple may try to avoid battles over branding and creative control by hiring a contract producer like Magna, and that it already makes cars for other car manufacturers such as Mercedes-Benz, Toyota, BMW and Jaguar.
The possible specs we saw are no longer in play as the Hyundai deal is over. So anything can happen and right now it's like starting from scratch. Of course, with everything learned with Hyundai that I personally do not rule out so categorically. It may have all been a momentary anger.