It is not customary for Apple to anticipate your movements so far in advance. When the Mac Pro has not seen an update for more than 1.200 days, a few hours ago we told you on this same website about Apple's intentions regarding the plans for it. Most powerful Mac as well as a iMac renewal. However, we will have to wait at least until next year to see most of the news. Nevertheless Phil Schiller, Apple Marketing Manager, apologized for the lack of updates to the Pro range and underscored its commitment to professional users, compensating them with "something big" according interview awarded to TechCrunch magazine
Yes, we have had a hiatus in improvements and updates, We are sorry we happened with the Mac Pro and we are going to come out with something great to replace it.
The apologies were not only addressed to the slowness in updating the equipment, also in terms of the poor configuration capacity.
We don't want to rush, I'm just telling the team to take the time to do something really great. Bet on something that can last a long time, with updates and improvements over several years. We will take the time to do so. The Mac Pro range, as we have said on several occasions, was conditioned by the thermal aspect (notable increase in the temperature of the equipment) which limited the equipment updates. Therefore, we are sorry to disappoint our customers. We have asked the team of designers, a team with more expandability and that can be used in the future by users with multiple updates.
Phil Schiller, acknowledges the problem and promises to be more transparent with professional users who have invested so much in their Mac.
We are going to talk about what is happening and, frankly, be a little more transparent with some of the things that we are doing, where we are going, because our users want it and we care deeply about them and we are dedicated to communicating well with them. and help them understand what we are doing. We want to be as transparent as we can, AND to help you in your purchasing decisions. So that's why we are here.
Now that Apple clearly shows its roadmap in relation to Macs, it is convenient to give them enough space to create new products that have the ability to surprise us.
