It is clear that Apple wants to promote the use of Apple Pay around the world through new promotional campaigns. In this case, it was the turn of China and what was the fifth world market in which it operates Apple's payment system, Apple Pay, now offers a new promotion to encourage the use of this payment method.
China is a very important market for Apple As for other technology companies, having good numbers in terms of the number of users is important for all of them and Apple is no exception, so promoting their products is vital to continue growing.
In this case, these are special discounts for those who use Apple Pay for their purchases. The Alibaba Group and Tencent Holdings with their Alipay and WeChat, are two of the main rivals for Apple in this regard and they do not want to miss the opportunity to gain some clients that they have in the country with all the merchants that support Apple Pay.
For those who use Apple Pay between July 18 and 24 of this year, they will get 50% discounts on some products and up to 50 reward points on their credit cards. These one-off promotions are sure to drive purchases through Apple Pay. It would be interesting if Apple expanded this type in our country.
In addition, the sale of Apple products has decreased in recent years in China (especially the iPhone after a time being a leader in sales) and this makes all promotions accentuate a little more so that users have Apple for their purchases, either using Apple Pay or with the purchase of devices to use this convenient and secure payment method from Cupertino.