Record financial results that don't seem to be enough

When we look at the financial results offered by Apple during this fourth fiscal quarter of the year, we have to note that the sales of the devices have continued a downward trend during this time, which is totally opposite to the income obtained by the company that continues to grow despite this.

The services they offer or the increase in prices on the devices make the figures obtained by the company in terms of profits remain record. In any case, it does not seem that this quarter is the best of the year to show the accounts, this is something evident, but for the next with the new MacBook Air, Mac mini, iPad Pro and all the iPhone presented including the recent iPhone XR (less than two weeks ago) suggests a much higher quarter in sales than this.

Macs continue to fall in sales but continue to provide a higher profit

When they gave that the Macs have lost 2% of the sales we could all put our hands in the head, but it is not like that and it is that revenue has increased 3%. In this quarter, the only computers that can be counted as renewed are the MacBook Pro, we cannot count on the new Air and neither on the mini, despite this, the revenue in this segment of the Mac reached 7.411 million dollars exceeding the expected figures.

The total sales of devices is like this for this quarter of the year:

  • 46,9 million iPhone units sold
  • 9,7 million units of iPads
  • 5,3 million Mac units sold

With these figures of products sold and added to other products and services such as Apple Music, Apple Pay, iTunes, iCloud and others, Apple is left with revenue of $ 62.900 billion in this fourth quarter. This final figure is 20% more than the same quarter of last year, but investors and in general everyone wants more ...

Nor do we want to overwhelm with all the figures obtained by Apple this quarter, but it is clear that with fewer sales they have managed to exceed the previous figures again and that for the next quarter we have to add Christmas, the sales of the iPhone XR, the new Mac and millions of watches that are still a perfect gift for this Christmas. In general, it is to be expected that Apple will again exceed all revenue records in addition to increasing sales figures, but we will see this in three months, for now what we have left of this we can say in general lines is that revenue increases while the quantity of products sold decreases.


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