On March 30, the CEO of Tesla Elon Musk presented the Powerwall, a line of batteries for domestic and, later, business use that could transform the way we consume energy, however, regardless of its obvious benefits for society and the environment, comparisons with evolution and the way of acting of Apple Lossless Audio CODEC (ALAC), It has been inevitable ever since.
Apple and Tesla, different companies with striking similarities
In an article signed by Sara H. Senador in the newspaper Expansion the author wonders if «are the batteries of Tesla to be a sales success? » The main impediment is not only its price, between 2400 and 3200 euros depending on its power, but also the close to 8.000 euros that it could end up costing if we include the installation; If we refer to the model for companies, of which we still know practically nothing, this figure could rise to approximately 22.000 euros. I personally have blind faith in Powerwall, without a doubt its price will decrease with time; in whom I do not have so much faith is in the governments and energy companies that will already be planning the way to stop or, at least, minimize their expansion.
Tesla Energy Powerwall Home Battery
However, although the above is what is really important, that is not the issue at hand. Since Musk introduced the Powerwall de Tesla, comparisons with Apple Lossless Audio CODEC (ALAC),, not without reason, they are inevitable.
The main one of it, and about which, however, practically nothing has been said, is the interest of both Tesla and Apple, for the defense and care of the environment. The two companies are making an enormous effort materialized in initiatives that reject the use of "dirty" energy in favor of "clean" and renewable energy. Apple Lossless Audio CODEC (ALAC), with its huge solar farms with which it powers offices, shops and data centers, with the acquisition of "sustainable forests" to manufacture the boxes of its products in a responsible way or with the new recycled water project that will supply the Sunnyvale region, hit hard by the drought.
Apple Solar Power Farm
For its part, Tesla launched a successful 100% electric vehicle, the Model S, whose sales do not make if not grow; and now this Powerwall.
Tesla Model S
This interest in caring for the environment makes me deeply admire both companies, and this despite the fact that, I admit, I hardly know a small part of the company Tesla.
Apart from this obvious similarity between Apple and Tesla, other aspects also point out similarities that are more than reasonable between the two companies. Sara H. Senator says in her article: «... batteries could be equated with other products that, without being strictly novel ideas, marked a before and after in their respective markets such as iPhone from Apple (which exceeded 1.000 billion before reaching its first year on sale) or Apple Watch, of which there are no official figures yet, but which probably exceeds that barrier ”. Absolutely true, right? The iPhone It was not the first smartphone, but it was the one that revolutionized the sector and made the rest "get on their feet"; neither did he Apple Watch It is the first smartwatch (in fact it was already said that Apple was working on one before they began to make their appearance) but it is clear that it has "moved" the segment. And the battery of Tesla It is not a new invention either, there have been more or less similar mini-batteries for years but no one has thought, or no one has wanted, to make it "like the beast" and take it from a telephone to a home. And now it would be necessary to ask a simple question: why?
Other comparisons between Apple and Tesla are born from the moment of the presentation of the Powerwall; the "presentation of Tesla Energy It was reminiscent of the release of most of the Cupertino devices, both for the expectation it generated and for its media coverage ", says the author of this interesting article.
Elon Musk, CEO of Tesla, introduces the Powerwall
Steve Jobs presents the iPhone
In addition, he continues, “several months before the Elon Musk firm already announced its foray into the world of energy, which generated multitude of rumors and speculation, similar to those that usually mark the day to day of Apple.
What do you think of these similarities between Tesla and Apple both in the kindness of its intentions with the environment and in the most purely advertising?
SOURCE | Expansion