After two years, Katy Perry surprises her followers by presenting his new single «Rise» exclusively for Apple Music. The single has been chosen to represent the Rio de Janeiro 2016 Olympic Games and at the moment it is only available in Apple's digital distribution channels.
The exclusivity granted to Apple has generated controversy among followers of the artist. "Rise" can be heard now on Apple Music and can be obtained through iTunes, although we can also find it soon on Youtube with the official video.
Katy Perry has presented "Rise" as a very special single that reveals her deepest dimension as a lyricist and her concern for unity.
This is a song that has been brewing inside of me for years, and it has finally come to the surface. I was inspired to finish right now instead of saving it for my next album because now more than ever we need the whole world to come together »
This exclusivity shows once again the tenacious determination with which Apple wants to position Apple Music as a rival of on-stream music platforms, mainly from Spotify. With this move, the company will achieve attract a good number of fans of the artist.
Are still unknown the terms of the contract Katy Perry exclusive with Apple Music. Although neither party has ruled on the matter, it would not be the first time that Apple has agreed to pay for the production of certain content for exclusivity, as has already happened with the «World Tour 1989 ″ by Taylor Swift.
The artist speaks of "Rise" as a hymn for overcoming fear and an emblem of the unity and advancement of humanity.
“I know that together we can overcome fear, in our country and around the world. I cannot think of a better example than the Olympians who will gather in Rio, with their strength and courage to remind us that we can all come together and that we have a choice to be the best we can be. I hope this song inspires us to heal, unite, and move forward together. I am honored that NBC has chosen to use "Rise" as an anthem before and during the Rio Games.
