The company of analysis of sales of products Barclays, has carried out in the last weeks several analyzes on products that have recently come onto the market. To do this, it takes data from Apple's supply chains in Asia. The products studied have been Apple products such as the iPhone, AirPods and HomePod.
Recall that Apple does not usually disclose the sales of its products, unless they are relevant, which forces the sector to ask suppliers to make estimates. The only findings are known to us from Tim Cook himself, who anticipated that total revenues from the sale of portable devices increased by 70%.
The analysis presented indicates that Apple will continue to increase the production of AirPods, to the not inconsiderable figure of 30 million units in 2018. Other analysts such as Ming-Chi Kuo, forecast somewhat lower sales, between 26 and 28 million.
Pressure on Apple's sales is reflected in delivery times. On these dates, delivery times are 12 to 13 days in the US and other countries. At the beginning of autumn it seemed that the offer fit perfectly the offer, or what is the same, delivery times of 2-3 days. But since the Christmas dates we have returned to the week or week and a half.
The reasons may be certain difficulties to optimize the manufacturing process, or a production that is not flexible to manufacturing demands.
Instead, hehe sales of Apple's HomePod seem to disappoint, according to Barclays. Apple's initial estimates were sales of 6 to 7 million. It seems that the actual sales are lower, but the exact details are not known. A recent rumor has it that Apple could launch a smaller speaker by the end of the year, priced at around € 150 to € 200.
Except for products that are highly anticipated by users, sales are generally not so successful in the first months on the market. With the release of the first Apple Watch, no sales information was disclosed by Apple, instead, over time, we see many Apple watches on users' wrists. Something similar happens with the AirPods. Therefore, it is convenient to wait for a small consolidation of the HomePod to draw conclusions.
