At the beginning of March, Apple published a new ad, rather a short one, in which we could see how a HomePod user comes home after a hard day at work and asks the HomePod to play some music that she likes. This video shows us how as the music begins to play, the house begins to get bigger as the protagonist begins to dance.
If you have seen the video, it sure caught your attention, the effects and tricks that Spike has used to record. If you want to solve all the doubts that arose at that moment, the publication AdWeek has made a video of how this short was made starring dancer FKA Twigs.
It is especially striking, as the set moves continuously, changing the size of the walls, the sofa, the objects as if to leave space for the protagonist of the advertisement to move freely around her tiny apartment. This ad shows us, once again, how both in film and television, there is still room for originality, without opting for the simplest way, which is to opt for CGI.
One of the curiosities of this announcement, we find it in the casting that FKA Twigs made, a casting made through FaceTime between the director of the short / ad, Spike Jonze and the dancer, since FKA was in London at the time.
If you find another aspect that has caught your attention in the song, you should know that it is called "Til It's Over" by Anderson .Paak, a song that is only available on Apple Music, Like most songs that Apple is using in most of its latest ads, you just have to try searching Spotify or YouTube to see how you can't find it.