Social Technologies, creator of an application for Android with the same name that Apple has been using to designate its personalized avatars, those already known worldwide as Memoji, has filed a second lawsuit related to the use of that brand. The lawsuit filed in the Southern District Court of New York, accuses Apple of improper use of the Memoji brand.
The first lawsuit was filed in 2018 in the Northern District of California based on the same argument, Apple's use of a name that does not belong to it as its own.
The claim is based on using the trademark concept
According to the demand, Apple is incorrectly and fraudulently identifying Memoji as a trademark. Specifically, Social Technologies claims that Apple has, on its website, falsely included Memoji in Apple's list of Brands.
This implies, according to the plaintiff, that Apple has appropriated a brand and advertises it to the outside world as its own. What you should do is inform that it is a purely trade name or service mark, but not a registered trademark. In fact, on June 17, Social Technologies reviewed the page of brands owned by Apple and memoji was not listed as one of them. However, after the first lawsuit filed, the list was updated and already included the term in dispute.
Therefore, it is requested that recognize Social Technologies as the only one that owns the trademark at the Federal level. The presentation of iOS 12 when we talk about MemojiWe think of Apple, we have come to link the company with the funny avatars. It also requests that Apple stop using the trademark or any imitation similar to it, economic damages and the payment of the costs of the process and the lawyers.
