Apple's special announcement in favor of racial diversity at the 2016 Rio Olympics

Olympics Apple Top

The Rio 2016 Olympics are here. Officially, the inauguration takes place today, despite some previous qualifiers in some modalities that have already taken place yesterday, such as soccer or basketball.

On the occasion of this magnificent show, and given the great diversity of countries that meet in the Olympic city, the marketing departments of large multinationals rub their hands thinking about the influence that a television sketch in the middle of a broadcast can cause, given the number of viewers around the globe who will be watching each of the sports that will take part in the coming weeks.

As was done in previous editions or in shows like the SuperBowl, companies like Apple take advantage of this large audience to highlight the main values ​​of their company. This time, those from Cupertino have chosen a spot called "The Human Family", which vindicates the diversity of the race and the acceptance of each and every one of us as we are. Following you can see the spot that will be broadcast during the opening ceremony and predictably on numerous occasions throughout these days:

The video is about a viewing of different cultures, through photos or small superimposed videos, accompanied by the lead voice of Maya Angelou in off, which emphasizes differences despite similarities.

You can read the full text of the 1-minute ad here:

I notice the obvious differences in the human family. Some of us are serious, and some of us thrive on comedy. I have sailed the seven seas and docked in all lands. I have seen the wonders of the world, but I have not yet seen an ordinary man. I know ten thousand women named Jane or Mary Jane, but none of them are the same. Identical twins are different, despite the fact that their features match; and lovers have very different thoughts, but they rest side by side. I notice the obvious differences between each type, each people; but we have more similarities than differences. We have more similarities, my friends, than differences.


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