Since Apple will present its streaming music service, called Apple Music, the Swedish firm Spotify, not only has not been harmed, but quite the opposite, since since June 2015, the date on which Apple Music was presented, It has not stopped increasing the number of paying subscribers.
Spotify just announced that it has 217 million monthly active users and that has reached 100 million subscribers, an impressive figure that represents a year-on-year growth of 32%. It has also announced that since February it has amassed more than 2 million paying subscribers in India.
This announcement is particularly striking, since a few weeks ago, Apple lowered the price of Apple Music in India, where it has been present for several years, to stand up to both Spotify and YouTube Music, services that have been operating in the country since the beginning of the year.
Also, Spotify's catalog in India is lower than that offered by Apple Music, due to the fact that it does not offer the WB Music catalog and that it has recently been forced to remove the songs from Saregama Music due to a court order. It has also taken the opportunity to announce that it already has in its catalog more than 20.000 podcasters, whose titles add up to a total of more than 250.000 available episodes.
Much of the success Spotify is getting In the last year, it is due in part to the different agreements it has reached with Hulu and the different promotions it has carried out with the Galaxy S10, giving away 6 months of subscription in addition to another promotion in which it gave away a Google Home during the Christmas period to all new subscribers.
