In 2015, Apple and The Conservation Fund partnered to help protect around 36.000 acres of forest. This alliance considered that Apple bought these forests to use the paper obtained from them in a sustainable way in the packaging of its products.
Now, just a couple of years after that partnership began to function, The Conservation Fund and Apple itself have begun to divulge that your initiative is already paying off, especially in the State of North Carolina, and that the objective that the “forests remain forests” and the wood is harvested in a sustainable way, is being fulfilled.
Buying sustainable forests, an initiative with good results
"The Conservation Fund" has shared through a publication en Triangle Business Journal the success that the alliance of this association with Apple is already assuming two years ago. In this publication, which has already been shared by Apple's vice president of environment, policies and social initiatives Lisa Jackson through her profile on Twitter, the organization points out that Apple's partnership with The Conservation Fund established in 2015 to protect forests has begun to bear fruit for both Apple and the state of North Carolina.
Lisa Jackson, Apple's vice president of environment, policy and social initiatives, shared the good news on Twitter that her partnership with The Conservation Found to protect forests is already bearing fruit.
Two years after this decisive alliance, The Conservation Fund shares some details about the effects it is having, paying special attention, as we have already pointed out, to the 3.600 acres of forest located in North Carolina (United States).
According to the information published in Triangle Business Journal, Apple harvested 13.000 metric tons of wood in 2016, while keeping a total of 36.000 hectares protected.
To carry out this protection, Apple acquired two forests in North Carolina and Maine respectively; the sustainable production of both forests is the "equivalent of about 30 percent of the virgin fiber" that Apple had used in the packaging of the product in 2015.
As Jena Thompson Meredith, Vice President of Business Associations at The Conservation Fund, put it:
In 2016, the group harvested more than 13.000 metric tons of wood between the two forests, she says, though it didn't break that number by state.
She says that the collective annual production of forests in North Carolina and Maine was equivalent to about 30 percent of the virgin fiber used in Apple product packaging for 2015.
Job creation and protection of fauna and flora
But the partnership between Apple and the Conservation Fund has also delivered employment benefits as for every thousand acres of the project more than 10 jobs have been created, as the association also promotes the protection of other natural resources:
And it has also protected North Carolina's natural resources. The tract is located next to the Green Swamp Preserve. A natural resource assessment commissioned by the Conservation Fund found the presence of six rare species at the site, including the Carnivorous Venus flytrap.
On the other hand, The Conservation Fund has planted 185.000 trees across 300 acres of forest "because it provides a home for a rare butterfly."
The Conservation Fund has planted 185.000 trees in 300 acres of Brunswick forest, including 40 acres of native longleaf pine and Atlantic white cedar, which is significant because it provides a home for a rare butterfly., Jena Thompson Meredith has indicated.
According to Apple's "2016 Environmental Responsibility Report", more than 99 percent of the packaging of its products in 2015 came from paper, which in turn, either came from recycling, or had been obtained from forests that are managed in a sustainable way.
