One of the surprises that we found in the last Apple keynote was the Nike collaboration on an Apple Watch series 2 model. Even so, this collaboration is not new, as they were one of the pioneers in developing an app for iOS capable of communicating with gadgets of their brand.
On the other hand, it is novel to take out a "hybrid" product where one part is an Apple Watch and the strap a typical Nike design. A priori, it may seem like one more collaboration, like the Hermés straps, but if you look at it in perspective, this alliance has very broad benefits for both companies.
To realize this, let's think about the use we make of the first Apple Watch: Clock, consultation of generic applications (time, messages, some reminder or notification), health app, etc. On the other hand, due to the limitations of the initial version, this device was discarded to exercise with capital letters such as running, cycling, swimming, etc. The reasons are obvious: the lack of GPS and a strap that is too simple for sports, displaces the Apple Watch compared to competitors of the size of Fitbit or similar.
But what value does this synergy bring? the Apple Watch was cataloged in the range of electronic watches, capable of connecting to a device to interact. On the other hand, the series 2 together with the Nike strap, turns the Apple watch into an authentic Wearable: Thanks to the GPS you can do sports intensively and the relative waterproofing allows you to do water sports. In addition, the perforated bracelet improves the perspiration of the skin and evacuation of sweat. And finally the platform Nike + Run Club, It is the perfect ally for a complete experience for athletes.
In addition, the market has understood it that way. From the moment the Apple Watch Nike + was unveiled, Fitbit shares plummeted. Therefore, everything seems to indicate that Apple and Nike collaboration is here to stay.