Another summer that passes and another year that Apple offers us its new music festival in September although this time with another name, now the event will be called itunes festivalthe Apple Music Festival, a change that was clearly expected due to the new service that includes the entire Apple music space.
On the other hand, the new Dr. Dre album that premiered precisely on Apple Music it will be one of the stellar performances and he will use it to further promote this streaming music service. It will even be broadcast live on Beats 1, the live radio station that accompanies the Apple Music service.
Anyway this ad It's not a surprise nor is the name change of the festival. It makes perfect sense in the world that Apple is using this strategy using the name in all of its services and in all media to promote the platform to as many potential listeners and customers as possible.
The service has already attracted more than 11 million users during the initial free trial period, which lasts three months, something really remarkable. Although Apple Music It has a different price depending on where you live in the worlds, in India for example it only costs 2 dollars, but although for some it is expensive, it is worth it for the large catalog that it has available.
I'm back with the Apple Music festival, this will take place every night at the Roundhouse in London from September 19 to September 28 Featuring a lineup featuring such big names as One Direction's Pharrell Williams, Florence + The Machine and Disclosure, on the other hand Apple said it will also broadcast "news and images from backstage directly" via Apple Music Connect.
Eddy Cue stated "We wanted to do something really special for music lovers this year."