The Apple Watch conquers Hermès with exclusive models of the brand

Another of the surprises of yesterday that we have already mentioned in another previous article was the presence of the exclusive Hermes fashion chest in the presentation of new straps for the Apple Watch. From the beginning, the approach that Apple wanted to give the sales of the Apple Watch has been directed to the world of fashion.

They did not want to sell one more electronic equipment, but a fashion object that, depending on the brands that deem it appropriate and through collaboration contracts, can give your Apple Watch your personal touch. This has happened with Hermès, which has created different exclusive straps for the Apple Watch.

When we talk about exclusive straps, we are not talking about the fashion company going to manufacture only the straps that will be sold as one more model in the Apple Store. The agreement they have reached with Apple is that a new concept of Apple Watch has been launched which they have baptized with the name of Apple Watch Hermès.

It is a collaboration that has given an exquisite result, having Apple Watch with a steel case in 38 mm and 42 mm but with straps designed by Hermès. In addition, the models we are talking about come packaged in special boxes in which you can see the union of the two companies.

Jonathan Ive has been present in all the decisions regarding the best for the Apple Watch and this time he has been a fundamental piece for this collaboration with Hermes. On the other hand, the executive vice president and head of the artistic direction of Hermès, Pierre-Alexis Dumas, adds that your company has always worked to offer its customers functional, elegant and creative objects for everyday use.

We are facing the first movement of a company that sees in the Apple Watch a product that is going to be consolidated and that is going to be the basis of many other accessories that make it exclusive as appropriate. Each of the clocks mount the either the 38mm or 42mm steel case and the Hermès name has been engraved on the back. These models will be available in some Apple Stores and Hermès own stores from October.