It is not something new to say that the Apple Watch is one of the most desired watches by the young and the not so young. This time a survey conducted by Piper sandler shows that the most affluent youth in the United States I would buy an Apple Watch sooner than a Rolex.
And it is that the figures are there and 35% of young people surveyed have an Apple Watch in their possession at this time, exceeding the figures for the same period of the previous year by 5%. The important thing is not that they use a Rolex or not, the important thing here is that the sales of the latter as well as that of other watchmaking firms continue to decline due to the arrival of these smart watches like the Apple Watch.
A Rolex is an investment, an Apple Watch is everything else but an investment
And it is that obviously the purchase of a Rolex today is a kind of investment in the future to take advantage of what they cost. This occurs with many more watch brands but it is the opposite of what can happen with the Apple Watch, a device designed for day-to-day use, allowing you to control physical activity, receive notifications and make calls, etc. In this sense, the Apple Watch is anything but an investment. since it is a piece of technology and the wear of its components is very different from that of a Rolex, for example.
In addition, 87% of adolescents own an iPhone in the United States and 88% expect an iPhone to be their next device. Apple is the number one watch brand for the first time in America and outperforms the rest of the brands in total numbers. In the web MacRumors they echo the news.