According to various sources, Apple is still embarking on its project to create an electric vehicle of the brand that would be launched not before 2020, where they would start a new journey in a segment that is gradually getting closer to technology such as the industry of automotive. In this case, Apple would have been in talks with BMW to use the platform of the German manufacturer's car, the electric BMW i3, to put it as the basis of the car project that Apple is up to.
As we have already commented in other posts, the project has the code name "Project Titan" as stated by the business magazine Manager Magazine.
The Cupertino Company became interested in the i3 chassis, since it is actually a small hatchback that has part of the structure created with a carbon fiber base,. The two companies began talks in autumn 2014, but were interrupted before reaching any agreement, although they have now been resumed. The report also notes that Tim Cook and other top Apple executives took a trip to BMW's factory in Leipzig, Germany, to take a look at the production of the i3.
This is not the first time that BMW and Apple They have been linked in a common project, without going any further in March, according to another report by the German automobile magazine Auto Motor und Sport, it was stated that the two were in negotiations to convert the i3 into an "Apple Car". However, BMW denied the claim to Reuters hours after the report came out.
On the other hand earlier this week, Apple hired Doug Betts, former senior vice president of the Chrysler Group and the global head of operations who is in charge of the service and quality of the final product, continuing to hire experts from the company. Additionally, Apple hired Paul Furgale, a researcher specializing in autonomous vehicles.
Although details on Apple's car project have been scant, there have been reports that Apple is in the process of recruiting talent from the auto industry, including employees from Tesla, Ford and GM. The company has hundreds of employees working on its car project and all rumors suggest that Apple would send to produce a car in 2020 as I already saidBut because Apple tends to work on so many projects that never see the light of day, it is possible that the company could delay or put aside the project if in the end it is not satisfied with the final result or the development of the project.