The television service that Apple has planned to offer and which it has been thinking about for many months, it seems that it has not quite seen the light due to the difficulties it is encountering in reach an agreement for content providers. Over the past year, he has sat down with the CBS CEO on several occasions to try to reach an agreement, but at the last meeting, the Cupertino people got up from the table and left the meeting, apparently unable to return. to retake them, since there was no rapprochement on the part of both parties regarding the price of the service.
The latest rumors related to Apple's intentions to offer this Cable television service point to the company's interest in taking over Time Warner, which is going through delicate moments. The board of directors agrees and It would offer enough content to the guys from Cupertino to be able to create several own channels with the content you get, but it seems that the idea does not quite appeal to Apple, since in the last two weeks we have not heard anything about it.
Lee Moonves, CEO of CBS, has stated in an interview with CNNMoney that "he had discussions with Apple a few months ago but has not heard from the company recently." When the negotiations began, Moonves was very optimistic about the possibility of "creating together with Apple a television service that would change the world."
Apparently when both parties had already reached an agreement, the economic issue he was the one who broke the negotiations. Mooves hints that the potential deal had to be beneficial to both parties, not just the Cupertino-based guys.