Education, Macs and Idevices. A strategic move

Although we all thought it was impossible, Apple today sent hundreds of people in the media invitations to an event, a Keynote that will take place on March 27 In Chicago. It is the first time that Apple does an event of these characteristics and it is that, it seems to be directly related to their products and education. 

If you want to know more about what this event has to do, you can read what our colleague told you a few hours ago, but now what I want to speculate in this article is what the real plans are What Apple has about it and how it could affect the Mac world specifically. 

That Apple has prepared an event exclusively for the world of education, that is, for students and teachers, is because it really believes that a way to expand globally does not have to be only through the iPhone, but also with the iPad and with the Mac.

Apple event

Year after year, when the time comes when we go back to school in the United States, Apple launches campaigns which it calls "Back to school" in which it makes Hefty discounts on products like the Mac and iPad plus free Beats-branded headphones or iTunes gift cards. 

MacBook Models

Now we have an invitation in which an Apple logo can be clearly seen that has been made with a continuous line as if an Apple Pencil had been used, on a new iPad perhaps? Or is it that Apple has prepared a new way to interact between the user and the Mac? If we also analyze the latest Apple announcements about the iPad, it talks about it as if it were a computer, so the possibility that we will see on the 27th something that has to do with a hybrid between an iPad and a Mac is not unreasonable. 

Apple Pencil on Mac trackpad

Apple cannot let the Mac range die because if it did that, sooner or later it would end up dying, although we know that most of the units it sells are iPhone. If we look at the sales of the iPad and the Mac, they are very similar and that is why we can expect that in this next Keynote we will have news from both fields. Can we use the Apple Pencil on the big Trackpads of the latest MacBook Pro?


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