In the last few years, we are seeing how the Cupertino boys, once have definitely stopped their expansion in China, due to the large number of bureaucratic problems the company faces with each new opening, Angela Ahrendts guys are focusing on renovating the oldest stores that the company has around the world.
The first Apple Stores were opened in the United States, so for now, the company continues to focus its efforts in this regard in the country, and from time to time, we also see how the Older Apple Stores, as is the case with Apple Store in Barcelona.
On September 16, the Third Street Promenade store closed its doors, an Apple Store that is located in Santa Monica, to renew and adapt to the new design in which both Jony Ive and Angela Ahrendts worked. But in some stores, not only new design is trained, but new areas are also included, as is the case with this Apple Store.
The remodeling of the Apple Store Third Street Promenade includes a Forum where public events will be held. In addition, it also offers us a gigantic screen that Apple is implementing in some Apple Stores very specific and concrete and where the content that the company is producing for its streaming video service will be displayed.
To promote the opening of the remodeling of this Apple Store, Apple has updated the section of the Apple website of this store displaying a logo inspired by the beaches of Santa Monica in addition to promoting, once again, the sessions Today at Apple.
Before the renovation of Third Street Promenade, the stores located in Century City and Beverley Center they were remodeled to meet new Apple standards in stores.
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