If you watch Apple's promotional video collection «Behind the Mac«, The truth is that you really want to buy a Mac. Later, when you already have it at home with all the software installed and so on, you realize that you are missing what is not seen in the videos and cannot be bought with money ... the talent of the creatives who appear in them.
Apple today unveiled two new videos: the second by James Blake and the other by photographer Tyler Mitchell. In this collection of "Behind the Mac" videos the company wants to explain to us how great creatives Worldwide use Macs as tools in their daily work. But I said, to be like them, you need something more than a Mac ...
Some days ago explained the latest short in Apple's "Behind the Mac" promotional video collection. It showed James Blake working from home on his brand new MacBook Pro.
If you knew little, Apple has just published on YouTube a new video of Blake working, and another about the American photographer Tyler mitchell. Two new shorts added to the "Behind the Mac" video collection.
The first video is a continuation of the last one that was released two weeks ago on "Behind the Mac" dedicated to the musician. James Blake. It explained how Blake used Logic Pro X to create his new song "Ask For More." In this second James Blake video, we continue to see how he works on his MacBook Pro, but this time focused on the song "Are you even real."
The second video Apple released today on "Behind the Mac" focuses on Tyler Mitchell, an acquaintance New York photographer. The video offers a glimpse of how Mitchell captures and edits his latest series of photos throughout an entire work day.