Last week Apple and the entire planet focused on raising awareness of respect for the earth and the environment. Apple even changed the apple logo adding green color and awareness campaigns have been quite important in this regard.
The same week Apple announced something that happened to some of us (including myself) and that is the equipment recycling program that the firm offers us in exchange for a gift card to be discounted on the purchase of your next equipment It begins to be carried out in the physical stores themselves.
This recycling program has been active for a long time on the Apple website, but this time users can carry out this management directly from physical stores. Let us now that it is possible to take the MacBook iPad, iPhone, smartphone, laptop, a PC or iPod to the stores to be replaced by one of the gift cards to be discounted at the time of purchase of a new computer .
The recycling process is available for all the products that we want to take to Apple stores around the world, including Spanish ones, but in the case of iMac, Mac mini, Mac Pro and desktop PCs, these are must process the same from the online web of the company and the amount to be received for recycling will be sent directly to our home how up to now they have been doing.
It is not recycling. They buy the equipment four times below its price on the second-hand market. And that, if the team is perfect. If the screen fails something, or has some other failure, they give you even less. If it were recycling they would not care about the status of the device. It is simply a perfect business at zero cost. They take off the market a device that could still work. They pay you almost nothing for it, and above all in a gift card valid in their own stores, so you can buy another equipment that they sell you with a 100% margin. Then whoever wants to call that environmentalism, or planet earth day, there with their conscience.