Well, it seems that watch companies and more specifically one that we all know very well, are not very much on the job in terms of the possibility that Apple can launch a smart watch or simply approach the field of watches. Somehow and without having real knowledge On the possibility that Apple will launch the rumored iWatch, the Swiss company, Swatch, has already warned that it prepares a lawsuit for those in Cupertino when they present it.
The reasons why they want to take Apple to court are clear, the Swiss watch brand evaluates a possible risk of confusion with your iSwatch product line (top image) with the name that Apple wants to give its watch, iWatch. That is why they announce in Watson magazine that they will "fight" to legally block all the records of this name by the Cupertino boys.
The iWatch name is registered by Apple for some time in several countries: Japan, Turkey or Mexico are some of them and currently continues to carry out the registration in many others.
While it is true that the names are similar, they are not really the same, but all companies have the right to take the necessary legal measures against the company they want and for whatever reason they want, although several specialized media warn that these statements are a marketing strategy by Swatch, It is true that the watchmaker has previously prevented some companies from registering the iWatch brand according to documents held by the United States government.
What is clear is that the smartwatch business is booming And it is possible that companies specializing in this sector are not very happy that Apple has in mind to present theirs. It will be time to wait and see what this whole matter is, but personally I am clear that this may be another summer soap opera with Apple and Swatch in court.