It seems that when the river sounds it is because of the water it carries, but this time the river seems to be sounding in a town other than that the Communion of the European Union believed. As we were talking last week, Apple has been investigated due to rumors that it was involved in Spotify will withdraw its free subscription as we know it today.
Finally it has been shown that Apple has nothing to do with it. However, now we echo that really the ones that are really pushing Spotify They are the three main record companies that work for both Spotify and Apple Music.
As we have learned, the three main record labels would be pressuring the audio streaming giant to modify the conditions in which a person can enjoy music for free in exchange for advertising.
Now, although it is not Apple directly that was pulling the strings, all this could have to do with the launch of Apple Music and it is that surely in the end it will end for disappearing the option freemium from Spotify to have more restrictions.
If we start to analyze what is currently happening, it is normal for record companies to think about how we are going to let Spotify continue in the same way and with the same sales models, being only one company that broadcasts in streaming compared to another such as Apple that despite having all the music in the world for sale in your iTunes store does not put a subscription freemium with advertising.
Sony, Warner and Universal will continue to pressure Spotify so that the free model it owns is more capable than it already is. Now we are going to do an analysis exercise ... The possible changes in Spotify's sales modes will only be made when the contracts with those record companies end, which coincidentally does on October 1, Precisely the same day that Apple ends the trial period of Apple Music. Does everything fit? How weird isn't it?
