Apple announced not too long ago that it was launching a new project that will be considered regular in the company, with the intention of carrying out the initiative on Justice and racial equity (REJI for its acronym in English). Now this project becomes, in the month of black history, a perpetual digital content within the main page of Apple.com.
REJI (the Racial Equity and Justice Initiative) is an important project for Tim Cook and Apple. It is so important that it enjoys a privileged position available to all users and curious about the brand. It enjoys a position of honor on the main apple.com website. We can access from there or from your own website to the content of this initiative. Has been defined by Apple as:
We keep reminding ourselves that certain uncomfortable truths about our society are ignored, silenced, and marginalized. Convenience can no longer come at the expense of change for communities of color. As world leaders in technology and business, we have an urgent responsibility to dismantle systemic racism and increase opportunities for the people who face it every day. Our Racial Justice and Equity Initiative (REJI) it's a long-term effort to help ensure more positive outcomes for communities of color, particularly the black community. We started with a commitment of 100 million dollars. And our commitment will endure until there is lasting change.
If you want to obtain more information, you only have to access this newly created Web page and taking into account that if you do it from your country page you will not find it. You must enter from apple.com, that is, the American version. From there you will be able to see and deepen on this new initiative of the American company.
