The store, the new Apple Store in Berlin, the second in the city, is already open and it also does so by having an exclusive collection area. that is, you will not have to wander around the store looking for an advisor to deliver what you have bought online, but rather in this new store there is a space reserved for this purpose.
Apple has opened its second Apple Store in Berlin on Rosenthaler Strasse in the Mitte district of the city center, next to the Hackesche Höfe. It has become the first store in Europe with a section dedicated to collecting devices. As described by Apple:
The newly dedicated Apple Pickup area, the first of its kind in Europe, makes it even more convenient for customers to pick up their ordered products over the Internet
In the U.S, this service has been around for a long time. Customers could order something online and redirect the shipment to a nearby Apple Store for free pickup. Since then, this service has expanded to various markets in Europe, including Germany. However, this is the first time that Apple has opened a store with an exclusively dedicated space and section.
The store opened with special measures for the COVID-19 pandemic. Limited capacity and social distancing. Customers could only buy advised by a specialist having previously booked by appointment. Starting today, the 3rd, the store will offer walk-ins, Apple Pickup and service for Genius support. Yes indeed, respecting the measurements.
By the way, Berlin will not only be the first to have this exclusive pick-up service, also will be chosen for Today's anticipated expansion at Apple Creative Studios. Apple's global initiative that provides professional development mentoring, professional industry skills training, creative tools and resources to underrepresented communities.