The Cupertino-based company has been in negotiations with the Los Angeles City Council for just over two years to acquire the Tower Theater, a old theater located in the city center and with which Apple wants to increase its presence in the city.
As we informed you a couple of days ago, Apple has managed to close an agreement with the City Council to be able to convert this old theater, which was the first to have air conditioning and have wiring for sound, in a new flagship for the company. But according to Apple's senior director of retail, it will also be an event center.
According to Siegel, senior director of retail, all the technology that this theater in Los Angeles implemented has inspired them and they want to create a center that will be more than just a store, and they want to turn it into something more than what until now we understand by Apple Store.
All that technology inspires us because we are a technology company and we are bringing new technology to the place. The Tower Theater will be at the top echelon of what Apple does. It will be very different from the other Apple stores you see in Los Angeles.
In recent years, Apple has begun to renovate some of its most important stores around the world, although mainly in the United States, where they have been open for the longest time. Many of those that have been remodeled and some that are already planned are aimed at not be a mere Apple outlet, but they are also designed to become centers where events can be held, be they concerts, painting exhibitions, presentations ...
At the moment, and seeing the calm with which Apple takes it when opening or remodeling its stores, we do not know when this new Apple Store is scheduled to open, an Apple Store that if you have the opportunity to travel to Los Angeles in the coming years, it will undoubtedly be worth visiting.
