The Cupertino company announced the financial results of the third fiscal quarter and as always the reading of the data can have several ends, by which we mean that they always have several readings despite the fact that the figures do not stop being really important in this news.
Apple continues to make spectacular profits from the sale of its products, but contrary to what used to happen with the Mac range which remained stable in terms of the volume of income generated quarter after quarter during each year, this year sales have dropped considerably.
The Macs have not managed to match figures
It is not entirely devastating news that makes Apple sink, Macs are a small part of the numbers today but this fiscal third quarter has not been quite as expected. And is that 3,72 million Macs have been sold worldwide and therefore it is a bit far from the figures obtained last year during the same period with about 4,29 million computers sold.
There are several factors that point to this decrease in sales and two may be more or less clear: the lack of updating of the equipment (the latest MacBook Pro 2018 do not enter these figures) and the durability of these equipment. Yes, we are not defending that Macs have lost steam in sales during this quarter, although it is true that Macs tend to be long-lived computers and with the price that users have, they tend to squeeze their functional capacities to the maximum.
But sales grow 17% and earnings per share grow 40%
So in Apple despite the "bad" news of the sale of Mac are satisfied and have managed to set new records for the June quarter. Revenues from Services establish a new quarterly record with quarterly sales of $ 53.300 billion, growing 17 percent over the same period of the previous year; and a quarterly net profit of $ 2,34 per share, which represents a growth of 40 percent. Sixty percent of quarterly sales have been made by Apple outside the US.
The CEO of the company Tim Cook himself, takes out his chest from the data:
We are pleased to report the best June quarter in Apple's history and our fourth consecutive quarter with double-digit revenue growth. Third quarter results have been driven by strong iPhone, Services and Wearables sales; and we are very excited about the products and services we have in the works.
- Income between $ 60.000 and 62.000 billion
- Gross margin between 38 percent and 38,5 percent
- Operating expenses between $ 7.950 billion and $ 8.050 billion
- Other income / (expense) of $ 300 million
- Approximate tax rate of 15 percent
