This is the new Apple Store in Brussels, with a new, more productive concept

Apple-Store-Brussels_exterior

Just two days until the opening of the first Apple Store From Brussels we already have access to the first images taken by attendees invited to its inauguration for senior positions and the media. A simple glance at the three snapshots shows us a radical change in the concept both for use and for both interior and exterior decoration of those we know today in terms of the Apple Store. 

It was clear that the Apple Store were going to undergo modifications in terms of its internal design and the remodeling of certain spaces and it has been. It has been modified until the concept of the mythical Genius Bar.

The media and certain authorities have been fortunate enough to be able to enter the new Apple Store in Brussels that will open its doors next Saturday. As soon as we approach the store, we can see that their concept has changed. Outside they have installed immense crystals that serve as the main wall and that curve at the top as if embracing the building. 

Apple-Store-Brussels_exhibitors

Inside we find a reimagined space in which the use of natural materials such as wood without any kind of lacquer is imperative. Further, Between each of the tables, some flowerpots with trees have been located that make the environment in the store much more comfortable. 

Apple-Store-Brussels_Trees

On the other hand, the display cases of the accessories have been redesigned making everything much closer to hand for the customer while not overloading the design of the Apple Store in general. We'll have to wait until Saturday to see more snapshots of what Jonathan Ive and his team have put together.


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