If Apple does not follow the trends and ways of working of other brands, it is criticized. If Apple follows those ways of working it is also criticized. That's what Tim Cook has had to put up with since the new iPhone 6 and iPhone 6 Plus came to light. Those of Cupertino have had to endure a barrage of criticism regarding the size of the screens of these two new iPhone models.
Much has been said during the last two years about the possible screen of these devices. It is known that the other manufacturers had diagonals envied by many Apple users, but that in Steve Jobs's opinion, they were not acceptable. When those diagonals increase a little more from the iPhone 5, criticism now goes to whether the Californian company it does not innovate and is simply adapting to what other technology companies already put out.
Well, yes, think about how criticized the decision to put these new screen diagonals has been, that Tim Cook himself has given an interview on the PBS channel in which he has made it very clear the state of the product lines from Apple. In the interview, he was able to talk about the Apple TV, the Beats purchases and even had time to hint that they still have the development of product categories up their sleeve from which there is not a single leak. Could it be because they are developing them in the US and not in China?
One of the questions that the current CEO of the company with the bitten apple is asked is about what products are part of the current product line and if it is going to be increased. In response, Cook responds that technology companies have to focus on certain products to work on at the same time, but they cannot be devoted to beating up anything that comes to mind.
There are products we are working on that nobody knows about, yes. It has not been rumored about it yet.
Tim Cook, as we have anticipated, has lacked time to talk about Apple TV, an area that is being very pampered by the company and that for them is a division with a lot of future. He ends up saying that one of the things they want to change in this device is the user experience.
Of course, the dreaded question came, and CEO Tim Cook was asked if with the new diagonals of the iPhone 6 they have tried to match Samsung. The CEO responds as follows:
No. Honestly, we could have made bigger cell phones years ago. The idea has never been to just make an iPhone bigger, but to make an iPhone better in all respects.
To end the interview, he is asked about the legacy Steve Jobs left at Apple, to which he replies that he thinks of Steve every day. He even stated that Steve Jobs' office at headquarters continues as the Apple guru left it.