Tim Cook claims he has raised $ 3 million via iTunes for those affected by Hurricane Harvey

Apple CEO Tim Cook sent an email today to Apple employees, informing them about Hurricane Harvey and the devastation it has caused in areas of southeast Texas and Louisiana. Cook says Apple has helped raise more than $ 3 million for relief efforts, both through its own donations and donations from Apple customers. Apple on Sunday began accepting donations from its website and the iTunes Store, money that went directly to the American Red Cross to support people affected by the catastrophic floods. Here are some fragments of the email that Tim Cook has sent to his employees.

As you know, Hurricane Harvey is having a devastating impact on Texas and Louisiana. Our thoughts go out to our employees in the storm zone and to the millions of people whose lives have been disrupted by rain, wind and flooding. I want to update you on some of the things Apple has been doing to help, and the ways you can get involved.

On the ground, Apple's global crisis management team is working to help our employees directly affected by the floods in Texas. The team is in close contact with Apple employees in the Houston area, and they are doing everything they can to help, including moving some employees and their families to safety. Apple employees in the Houston area have been generously helping people displaced by the floods, opening their homes to team members and their families, and in some cases, assisting in rescue operations. We are also proud that the US Coast Guard is using Apple products in those efforts, with nearly two dozen USCG helicopters specially equipped with iPads to help coordinate search and rescue teams.

When Harvey made landfall, we started donation programs. Apple makes it easy for customers to donate directly to the American Red Cross through the App Store, iTunes, and Apple. com, and we're matching employee donations two for one. Thanks to your generosity and that of our users, Apple has helped raise more than a million dollars in recent days. In addition to the $ 2 million that Apple pledged to the Red Cross over the weekend.

Once again we have seen how Apple not only gets involved with minorities, but is always one of the first to launch the aid machinery and donations to organizations and people affected by natural disasters.


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