The head of Apple to the public, why really it is the shareholders who make the decisions, has dropped more than 40 spots on Glassdoor's annual rankings each year, where workers value their bosses. Steve Jobs should not be surprised by this assessment but it seemed that Tim Cook had another mentality not focused so much on work.
According to anonymous feedback from Apple employees, the strict chain of command coupled with the culture of secrecy These are the main problems that have caused Apple's CEO to drop more than 40 positions compared to the previous year, where he was ranked number 53. He is currently about to close the ranking of the 100 best CEOs of the world.
According to Glassdoor, who has made this classification, engineers and designers are under intense pressure to work beyond their hours, especially when the date of presentation of a new software version (WWDC) and a device approaches new, be it iPhone, iPad, Mac ... secrecy surrounding Apple, It has always been a peculiarity of Apple to try to impress all those attending its conferences, although in recent years, due to leaks, the One More Thing It has been left a bit nonsensical, although not entirely.
Due to the leaks, the company she is being forced to advance the presentation of new devices in order to try to achieve the surprise effect before it is published in the media, a decision that ultimately takes its toll on Apple due to the delay until they finally reach the market. An example is found in the wireless charging base that Apple introduced almost a year ago, with the launch of the iPhone X and the Apple Watch Series 3, a device that has not yet reached the market.
