Tim Cook increases and improves incentives for all his employees

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One of the ways to get a worker to be more productive and look more for the interests of a company, whatever it may be, is to encourage employees with any of the options that are in the hands of the boss and  in this case Tim Cook has it clear.

The CEO of one of the largest companies in the world sent an email to his workers in which he motivates them to improve their productivity with a new incentive program in stock. Apple already offers incentives to its employees but this time it is RSU.

For now, these RSUs are limited to the senior executives of the Cupertino-based company and to the most valuable members of Apple's development teams, thus preventing them from wanting to change airs related to this type of program. Now Apple offers them as an incentive for all (without exception) its employees this plan allows buy Apple shares at a significant discount.

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This is the mail sent by Cook:

I am pleased to announce that the Executive Committee has decided to create a new program to offer you restricted stock equipment. It is designed so that it can reach all employees, including those previously not covered by this program and sales and AppleCare employees.

This program, therefore, allows any employee of the company to access these units. It is a very unusual and very special step, like our team.

At Apple, our most precious resource - our soul - is our people. Beyond all of our tiered benefit plans, this is another way we choose to thank you. On behalf of the executive committee, I would like to thank you for your contribution to Apple. Working with you is a great privilege.

Undoubtedly a good measure for the company itself that ensures with this type of incentive that the employees themselves use their products and also retain them so they don't feel like going off to work at other companies with "the gifts" from Apple.


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