Tim Cook said in an interview this week that 2020 was the best year in Apple's history as far as innovation is concerned. I honestly disagree a lot. If it weren't for the Apple Silicon project, for which you do have to take your hat off, otherwise, few innovations.
Incorporating 5G into iPhones, is not innovate. It is to go in tow of the competition in the mobile market. The inclusion of the oxygen measurement in the Apple Watch, could have been done years ago. The iPhone SE already existed. And the design of the iPad Air 4, we already knew it with the iPad Pro. So honestly, Tim, I do not agree with your statement.
This Week Tim Cook has granted a particular interview for video conference He Shijie, a senior at Beijing Post and Telecommunications University. In this talk, the CEO of Apple said that 2020 has been "the best year of innovation in the history of Apple."
In 2020, Apple released a host of new products, ranging from the iPhone 12 line, to new iPads, the Apple Watch Series 6 and SE, and of course the new ones. Apple Silicon Macs. With all this, Tim Cook says that Apple innovated in 2020 more than any other year, but also notes that "there is no clear formula for innovation."
Shijie asked Cook about the constant pressure and process Apple goes through to launch new products each year. Cook replied that it is largely up to you to bring people of diverse abilities, backgrounds, and passions together, enabling them to do the best work of their lives, and that “one plus one has always been more than two at Apple«.
Creativity and collaboration breathe in Apple Park
He adds that Apple Park breathes a culture of creativity and a culture of collaboration. And these two things together, when they intersect, they create a huge innovation. People who have different abilities come together, who see the world differently, maybe they are from different places, have different origins. Some are specialists in hardware, and others in software. And others are from the service area. There are even musicians and artists. The point is that you put them all together with a common purpose, to design an incredible product, and it's incredible what can come out of that union.