Yes, it is a recurring theme. Since the arrival of Trump to the presidency of the United States, many renowned executives, such as Tim Cook, take every opportunity to show their antagonistic idea to the American president. As we already know, The CEO of Apple is in favor of the diversity of cultures in his country as well as in the rest of the world.
In a speech given at Auburn University, he showed the Cook more intimate and clear, in a speech qualified "Conversation with Tim Cook: a personal vision of inclusion and diversity". In this speech, the top executive of the Californian company wanted to make clear his idea of integration and the basis of the rights of all citizens, American or not.
One of the key points of the speech is that, according to him, the students present had to be aware of the different cultures around the world.
“The world is increasingly intertwined today, much more than a few years ago. Because of that, you need to have a deep understanding of all the cultures around the world. I have learned to not only appreciate this, but to celebrate it. What makes the world interesting are our differences, not our similarities.«
Specifically, Cook talked about Apple and how it has worked internally to build a culture based on diversity, allowing a company like Apple to work on creating great products.
Cook He spoke of tolerance among co-workers as well as citizens. In this way, he said:
«In order to lead in a diverse and inclusive environment, you must allow yourself not to personally understand everything that others do or think. They just don't mean that what they do or think is wrong. "
Possibly, one of the things that allows Apple to be so important and to reach such a significant number of consumers, are these cutting edge ideas like the ones he wanted to show in his speech at Auburn University.
