Tim Cook, CEO of Apple, commented last Tuesday to the company's investors about the efforts it is making for the innovation in augmented reality, ensuring that very soon, the Cupertino guys will be at the top of the podium in this technology as well.
These comments were made after a question asked about Pokémon Go, a game that is sweeping all available platforms, and that is developed by Nintendo, The Pokemon Company and Niantic Labs, this last subsidiary of the main competitor of the apple, Google.
In Tim Cook's own words:
Pokémon Go is a testament to what happens when creating innovative applications. I encourage all developers to «push a button»And to be able to offer your product immediately to the whole world - promoting the development of apps for the App Store, the leading market in video game sales.
He even referred to the great commercial opportunity that the arrival of augmented reality opens up for companies, as well as the many benefits for consumers:
Augmented reality can be really amazing. We have been in this market and will continue to invest in it. We will be at the top of the RA in the long term and we believe there are many business and customer opportunities. You have to make sure these developments work well, and we are doing it. That's why you see so many iPhones hunting so many Pokémon wild. Their "Pokemon»Are delighted with him.
In the past, different rumors have appeared around Apple about the development of AR technology, such as VR glasses from the brand e including an exclusive research department for development of this phenomenon. Rumors fueled by the purchase by the Cupertino-based company of startups such as Metaio o Faceshift, Among others.
How Apple could incorporate augmented reality into your products it is still a mystery, but there are applications related to maps and others that could be perfectly implemented. Already at the beginning of the year, Tim Cook spoke about this new technology:
It is a very cool technology and they have some interesting applications ...
We'll see where this takes us. It is clear that we are going to enjoy everything that our friends from California can think of.
Well, a while ago I had a game that I do not remember what it was called, but it was something like that and it was played with the iSight camera and you had to move, it was quite cool