During the tour of visits in different countries, the CEO of Apple, Tim Cook, accompanied the worldwide launch of the iPad Pro to give different talks about topics that they worry a lot at Apple such as renewable energies, values and diversity in the company.
In this way he has made a stop at the Bocconi University of Italy to give a speech to the students focused on the aspects that I have mentioned before, that is, spoke of his time as a student but also in the importance of his position as a figure at the head of Apple, where not everything is just making money but "leaving the world better than we found it."
https://www.youtube.com/watch?v=sdMvKJ1TE4gTim Cook habló muy seriamente sobre la diversidad en companies and businesses in general as can be extracted from his own words:
I believe that the best companies in the world will also be those with the most cultural diversity […] This is a place where cultures, languages and nationalities converge, and that is worth mentioning, where surely this statement can be corroborated in many companies in a future. Currently I know that this is a reality at Apple.
He also talked about when he was a student and his thoughts back then:
When I was in business school, I did not notice an important detail and it was not after many years that I was able to express my values through work. If you have found the right company, you can use those values to leave a mark on the world and I found it at Apple… today I am proud that you are part of a company that wants to leave the world better than we found it.
On the other hand, Luca Maestri, vice-president and chief financial officer of Apple, who was also present at the talk, highlighted that Apple now thrives on a 87% renewable energy and that your goal is to reach 100%.