We already knew this before the iPhone 7 went on sale. Apple Lossless Audio CODEC (ALAC),, unlike other occasions, would not publish the sales figures for the first week. And as it was already announced at the time, now we can only wait and settle. Although we can always get an idea of where the numbers will go.
First of all, several factors must be taken into account. We have known that several consumers who came to their Apple Store on the first day of sale returned without an iPhone. Looks like the forecast of the stock according to which models was not calculated properly. It is frustrating to stand in line almost from the day before and come back without your long-awaited reward. But it is totally understandable that if you are going to invest your money in an iPhone that less than the one you like. Although there are those who can be pressured and end up buying a Pink iPhone for not coming back empty handed.
The stock of the iPhone 7 Plus sold out earlier than expected
En general, Those who did not buy the desired iPhone was due to a shortage of some models. In most cases the model with the least stock was the iPone 7 Plus. Therefore, those sales that were safe, cannot be counted from that first week. It is also not very clear how the reservations or online purchases made during the first week are accounted for. They could be made at the time of payment, or when making the delivery. In the second case, they should also be counted in the coming weeks and they do not count for the first.
But without any of this serving as an excuse, the predicted numbers were not good. The little expectation that in previous months and weeks raised the iPhone 7 was latent on the day of its premiere. The Apple Stores woke up with fewer queues. The environment experienced in Keynote did not resemble the best of those experienced. What if, raises expectations a hypothetical special XNUMXth anniversary edition than the still "warm" iPhone 7.
The figures of the iPhone 7 will be similar to those of its predecessor
Various analysts compare "unofficial" sales figures with iPhone 6. Which could be even better than expected. Taking into account the low availability of the iPhone 7 Plus in stores, the numbers exceed the best of forecasts. And they serve to give Apple a break after consecutive months of bad numbers. Taking into account the analysis carried out in the component supply chains, it could reach 100 million sold before the end of the year.
Perhaps the work done on the iPhone 7 will be rewarded and somehow make up the figures of a bad year. Although the results are not cause for celebration, the forecasts pointed to something much worse. And Apple may be able to get over it soon, if only to gain momentum.
However although there are those who say that Apple is sinking, don't be fooled by the numbers. Manzana light years away from being considered a loss-making company. The latest sales numbers are bad because they are compared to previous years, and it turns out that since all the records and statistics were broken with the iPhone 4 and 5, later the figures were normalized. Y Although iPone sales have fallen in recent years, it is still among the top of the world's best-selling smartphones. Not in vain recently we learned the data of the XNUMX billion iPhones sold, there is nothing.
2017 will be the turning point for Apple
Still being 2016 a year that will not be remembered as one of the best in Cupertino. Time and again we have seen Apple rise from its ashes like a phoenix. Y next year you will be given the greatest opportunity. Ten years have passed since the first iPhone. exist rumors of all kinds which They point to a XNUMXth anniversary iPhone that will break the mold. Apple has before it the opportunity to make the final leap to the top and regain the throne. Pressure itself can be your greatest ally or your worst enemy. But there is no competition that can overcome an event like the one that awaits us next year.
Without knowing official data we could say that in Apple they can come up with a song in their teeth. They have been able to save the year in a dignified way. Considering that the iPhone 7 has been a slightly improved version of the previous model. And with the expectation that a groundbreaking model will appear next year.If the figures end up looking like those of the iPhone 6, things will have been milder than expected.
