Up Next, is the new section of Apple Music to introduce unknown artists

Practically since its official presentation, Apple insisted a lot that Apple Music would not be just another streaming music service, but wanted to be a reference in the world of music by offering not only a wide catalog of songs, but also offering different radio stations, exclusive videos and, as we have seen over the months, television programs and Reality Shows. But it does not end there, since the boys who are about to move to Apple Park, have launched a new section called Up Next, a function with which Apple will introduce artists little known in the world of music, despite the good quality of his work.

This new section will be renewed every month offering information about a specific artist or group in the form of a documentary, highlighting their best work, creating several playlists and as a final touch it will offer us an interview with Zane Lowe, an Australian who has become the star of Apple's Beats 1 station. Zane's first interview for Beats 1 featured Eminem, one of his favorite singers.

To launch this new Apple Music service, Apple has selected 6LACK, which is obviously unknown throughout the world. Presumably, Apple will reach some kind of economic or exclusive agreement with all the artists, groups and / or record labels that appear in this section, since otherwise it would not make sense that all of a sudden a great company like Apple. Time will tell if this idea has been successful or if it will soon fall into the bag of ideas that should never have left the head of the thinking minds of Cupertino.