The Wall Street Journal offers new details on the large number of Vevo web video music that exists to launch a channel for Apple TV. In addition, he has indicated that the new channel can be launched this week.
Vevo has also reached an agreement to bring its content to Samsung televisions although the launch is likely that in this case it will be in several weeks.
Vevo, a joint venture between Sony Corp., Sony Music Entertainment and Universal Music Group of Vivendi SA, has signed agreements to offer music videos on demand on a new channel, with 24 hours a day of programming through Apple TV and Samsung televisions.
The move is part of Vevo's strategy to overcome its biggest challenge: getting fans to view its videos and original content, on the sites and apps it owns, and not on YouTube. YouTube, owned by Google Inc., takes a significant portion of the advertising revenue generated by the content viewed on its site. Vevo declined to specify the percentage that Google takes, but industry experts say Google may be getting 50%. A YouTube spokeswoman said the required quota is always less than 50%. In contrast, Vevo earns 100% of ad revenue when fans view its videos on Vevo.com and Vevo apps.
The report notes Vevo's merger with Apple and Samsung will allow it to sell ads designed specifically for television rather than attached to web videos, opening the door to advertisers with larger budgets.
Vevo is just one of a series of channels and services recently or soon added to Apple TV. In June, Apple added several channels to the black box, including WatchESPN, HBO GO, Sky News, animated site Crunchyroll, and a streaming music concert and documentary service from Qello. Apple is also about to launch a Time Warner Cable app and The CW television network has said it is working on an app for the device.
More information - New channel on Apple TV for the iTunes Festival
Source - Macrumors
