Vice President of Physical Stores, Bob Kupbens, Quits on His Own Decision

Bob kupbens

For many, starting to work at Apple could mean having fulfilled a dream, but for others it is just another company to go through to gain experience. This has been the case of the one who until today was the general vice president of Apple stores, Bob Kupbens, since he has resigned voluntarily.

After just two years and two months since Bob kupbens arrived at Apple, he himself has decided that he wants to aspire to another job in another company of which no data has yet emerged. With this movement we realize that for many, working at Apple is not as idyllic as for others.

Bob Kupbens joined Apple in March 2014, at which point he was leaving a previous position as Vice President at Delta Airlines to arrive in Cupertino and take over the position that he now leaves behind the cliffs that it had no owner in two years due to internal restructuring at Apple. 

If you have followed all the movements of Apple you will know that he together with Angela Ahrendts and Jony Ive have been the ones who have made the final decisions of the new aesthetics of the Physical Apple Store that right now we enjoy as well as the landing in China of the largest Apple Store of all. 

Now, this position is deserted for the second time and Apple will have to look for a new option as soon as possible, even more so when at WWDC 2016 new products are supposed to arrive and stores will have to adjust for it. Meanwhile, sure Ahrendts and Ive will know how to handle this transitional situation. 


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