Just a few days ago the completion of the recording set was announced of the new television phenomenon with which Apple wants to break into TV. It is, as we have already talked about before, about the series or TV program «Planet of the Apps », a project where the North American company is putting great efforts in recent months.
Now at the conference CodeMedia attended by Eddy Cue, Apple's vice president of software and internet services, along with Ben Silverman, one of the architects of the series that is being developed, both have conducted an interview where have shown the first trailer of the series and, in addition, they have explained how the idea of creating this series came about.
As he tells us Ben Silverman, worked for months with Will.I.am devising and planning what were the requirements that the show needed. After different meetings, Will.I.am decided to offer it to Apple, exposing the idea to Eddy Cue and Jimmy Iovine.
Thus, We already have a trailer for the "Planet of the Apps" series, and finally we can get an idea of what its dynamics will be like. You can see it below:
As you can see, the trailer, narrated by Zane Lowe, a well-known New Zealand TV host, we can appreciate how the tonic of the program will be:
In 60 seconds, applicants will have to explain their idea to the consultants who will decide if the "App" will be worth it or not. If they decide yes, the applicant will have more time to develop their idea.
After this, each of the advisors (Will.I.am, Jessica Alba, Gary Vaynerchuk and Gwyneth Paltrow) will decide if they want to work with the contestant on their idea, providing financial support and a team, to later present it to a jury that will decide the winner of the "tournament".
Although not available yet, Cue said yesterday that it will arrive in spring and that it can only be seen from Apple Music, or through Apple TV, through an app.
Without subtitles?