The USB stick with OS X Lion preloaded on it is now available in the Apple Store online. As you know, this distribution method is intended for those who want a physical copy of Apple's new operating system and do not want to create their own unit from the DMG that is downloaded from the Mac App Store.
The price of the unit with the new operating system is 59 euros, more than double compared to the price of Lion if we buy it from the Mac App Store.
You can buy the USB drive with Lion by clicking on the link below.