Apple ya kasance kamfanin da ya fi kowane daraja a duniya, duk da raguwar tallace-tallace

kamfanoni masu mahimmanci

Morearin shekara guda kamfanin kamfanin Cupertino ya dawo ya jagoranci darajar kamfanoni masu daraja a duniya, sannan Google da Coca-Cola ke biye da su. Darajar kamfanin Apple a kasuwa ya kai dala biliyan 178.1, sama da manyan abokan hamayyarsa a kasuwar kamar Google, Microsoft da Samsung. Apple ya ci gaba da jagorantar martaba duk da faduwar da aka samu a babbar na’urar ta, iPhone, adadi na shekara wanda za mu gani a ranar 25 ga Oktoba, lokacin da Tim Cook ya sanar da sakamakon kudin kamfanin na kwata-kwata kasafin kudin kamfanin, Q4 tare da asusun da ya dace zuwa duk shekarar kasafin kudi wacce ta ƙare a ranar 30 ga Satumba.

Brandimar alama ta Apple yana ta ƙaruwa a hankali tun daga shekarar tun shekarar 2002, inda yakai dala biliyan 5,2. Apple misali ne bayyananne na yadda yanayin yanayin halittu ke iya haɓaka darajar wata alama, samfura masu inganci tare da haɗaɗɗiyar aiki a cikin dukkanin tsarin halittu na ƙasa wanda ke ba da damar amfani da aiki tare a tsakanin su. Amma wannan shekarar bai kai na shekarun baya ba tunda ƙimar da aka samu idan aka kwatanta da shekarar da ta gabata 5% ne kawai.

Brands tare da mafi girman godiya a cikin shekarar bara

interbrand-saman-girma-2016

A tsakanin matsayi goma na farko kawai Coca-Cola, Toyota, Mercedes-Benz da GE su ne kawai kamfanonin da ke wajen masana'antar fasaha, inda banda Apple, Google da Microsoft kuma mun sami IBM, Samsung da Amazon. Kamfanin da ya samu ci gaba idan aka kwatanta shi da na shekarar da ta gabata shi ne Facebook mai kashi 48%, sai Amazon da ke da kashi 33%, LEGO mai kashi 25%, Nissan mai kashi 22% sai kuma Adobe da kashi 21%. Daga cikin sababbin kamfanonin da suka shiga wannan rarrabuwa mun sami TESLA, Dior da HP. Interbrand kamfani ne wanda ke gudanar da irin wannan binciken tare da Forbes da BarndZ. A cikin 'yan shekarun nan, Apple yana hawa matsayin har sai a shekarar 2013 ya samu nasarar samun matsayi na farko, ya kori Coca-Cola, wani kamfani wanda tun daga nan duk shekara ke ci gaba da samun koma baya a cikin farin jini.


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