A farkon Janairu, Jennifer Bailey, Shugaban Kamfanin Biya na Apple da Fadada shi, ya halarci wani taro na Rungiyar etaasa ta inasa a cikin New York, inda ya shiga cikin tasirin da Apple Pay ke da shi a kan cin kwastomomi da kuma a shagunan sayar da kayayyaki da ke amfani da wannan fasahar.
Bailey yayi magana game da shi makasudin makirci a Apple don canza ƙwarewar cinikin mai amfani da ban mamaki, a cikin dukkan matakansa, ta hanyar iPhone, wanda ya danganci wannan canjin akan aikace-aikace, shirye-shiryen aminci da haɗin gwiwa tsakanin kasuwanci da fasaha daban-daban da Apple ke bayarwa.
Sabbin fasali kamar wadanda ARKit, TrueDepth ko Apple Pay suka bayar, sun bamu damar gyara yadda muke gani da aikata abubuwa, inganta kwarewarmu a kasuwancin da aka bamu. Ta wannan hanyar, a cewar Bailey, "Matakan yin siye sun ragu sosai."
A gefe guda, ci gaban dandamali gaskiya ne, kamar yadda yake a cikin lambobin shekarar bara 2017, kuma waɗannan bayanan suna ƙaruwa ne kawai a lokacin 2018
“Sabis ɗin ya fara ne da karɓa ta hanyar kashi 3% kawai na dillalan Amurka, amma yanzu ana tallafawa da kashi 50% na shaguna a duk faɗin ƙasar. Ita ce fasahar biyan kudi mara lamba da ta karbu a duniya. "
A cikin kalmomin Jennifer Bailey, Apple ya ba da kuɗi sosai a kan kiri, wanda yake gani a matsayin wata dama ta musamman don faɗaɗa hidimarsa mai ƙima, ba kawai a cikin Amurka ba, har ma da sauran sassan duniya.
“Stores na zahiri wuri ne mai mahimmanci inda zaku iya hulɗa ido da ido tare da kwastomomi, zaku iya mai da hankali kan haɗin abokan ciniki ta hanyar sanya aikace-aikace mafi inganci. Zamu iya ganowa da siyan ayyuka da samfuran a wata sabuwar hanya, daga samfuran rayuwa har zuwa samfuran al'ada da aka bada shawarar, kuma zamu ci gaba da haɓaka. Mu kanmu yan kasuwa ne kuma muna raba dama da kalubalen wannan nau'in sayarwar. "
Apple Pay yana ci gaba da fadada ta kowace hanya, kuma ana tsammanin wannan ƙarfin ya ci gaba a cikin 2018, kuma za mu iya yin amfani da wannan da sauran ayyukan banbantawa.
